Our Social Media Managers (SMS) can focus on a personal brand or a corporate brand. Please see an example of “A Day In The Life” of both scenarios below. You and your SMM will collaborate and define a strategy tailored specifically to you.
PERSONAL Brand SMM
Example Represents 40 Hours A Month
Every 1 – 2 Days:
- Create and schedule posts
- Source images and/ or videos to accompany posts
- Monitor and respond to post comments and messages from client’s followers. Alert client if there’s a comment that requires their input.
Weekly:
- Plan and manage content calendar
- Coordinate with client and/or marketing team to ensure content aligns with company campaigns and brand messaging
- Stay abreast of changes, trends and regulations for each social media platform (Social Media Examiner is a great resource)
- Research trending and most relevant hashtags
- Identify accounts to follow and engage
Monthly:
- Assess and report performance results
- Reevaluate strategy and adjust if necessary for optimal performance
- Work with copywriter to plan articles and blog posts
- Create and manage ads and boosted posts
Quarterly:
- Coordinate photo-shoots around content needs
- Develop and manage giveaways and promotions
Meetings:
- Attend monthly meeting to discuss content calendar
- Communicate with client throughout the week via clients preferred channel (email, IM, etc…)
CORPORATE Brand SMM
Example Represents 80 Hours A Month
Daily:
- Monitor post at their scheduled time to ensure they posted correctly, and address/ troubleshoot any technology glitches immediately
- Monitor engagement on these posts, including responding to any comments when necessary in a timely manner
- Monitor social channels for brand mentions and messages and respond when appropriate
- Share interesting content that aligns with brand messaging or content that has mentioned the brand
- Grow following by seeking out and interacting/ creating relationships with key users
- Keep on top of current social media trends and implementing when appropriate
Weekly:
- Gather resources for the content calendar from a variety of sources from web searches for industry news to interacting with clients to get their updates, to mining content straight from other social profiles to reshare on BELAY channels
- Work with the graphic design team or design corresponding graphics to material that was sourced, and edit any photography to match the brand
- Schedule posts and corresponding links and request final approval
- Plan out upcoming weeks content calendar including any events to promote, holidays or other reminders
- Analyze posts from the previous week to incorporate content that resonated
- Analyze hashtag performance and adjust hashtag mix to drive engagement
Monthly:
- Assess and report performance results
- Reevaluate strategy and adjust if necessary for optimal performance
- Work with copywriter to plan articles and blog posts
Quarterly:
- Develop quarterly and/or yearly strategy based on goals
Meetings:
- Attend bi-weekly meeting with the internal marketing team to keep on top of events and important dates that are upcoming and names to watch out for
- Schedule weekly 1:1 with team member who owns social media
- Attend other meetings as needed
As Needed:
- Update social media bios or logos when appropriate
- Create/ Update brand templates, or work with the graphic design team to create templates
