Social Media Manager 30/60/90-Day Benchmarks

We understand working with a Virtual Specialist takes some getting used to! Our benchmarks ensure your success and help to catch problems before they start.

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Your Onboarding Benchmarks

We understand working with a Virtual Specialist is an adjustment! Through a series of meetings with your Client Success Consultant (CSC) and your Virtual Specialist, we will help you find a good workflow. As such, these benchmarks help ensure your success and help you work out any kinks along the way. It will require time, effort, patience, and priority on your part, but it will be well worth it in the end!

The First 30 Days

BUILD TRUST

• Maintain current posting schedule until strategy has been developed and approved

• Gain access and review social accounts

  • Optimize platforms, and update all information and new graphics, such as logos, cover photos and more
  • Audit and optimize all channels, functions and features

• Gain access to branding assets and current content

• Establish content-approval process

• Develop content strategy

• Create a brand style guide

• Develop content calendar

• Create all social media assets and templates

• Review and analyze 30-day metrics and establish benchmarks

60 Days and Counting

SYSTEMS & PROCESSES

• Learn current systems and processes, and create new systems and processes as needed

• 30-day metrics review

• Begin implementing new strategy

• Review high-level content plan for the next 30 days

• Review detailed content calendar for 1-2 weeks

• Review social goals

90 Days and Beyond

FULL INTEGRATION

• 30-day metrics review

• Review detailed content calendar for next 30 days

• Review strategy for next 30 days

• Review goals

• Establish and maintain honest and open communication

• Assess progress of client’s win(s)

FINAL TIP!

Be mindful that clients achieve these benchmarks at different times. Much of it depends on your commitment to the process and willingness to make this relationship a priority. Remember to continue to work with your CSC, your trusted BELAY coach and advisor, who is here for you every step of the way.